YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video page.

YouTube Discovery Stats: Let me dig into the new Discovery reports. Like I said, it is a feature both Danny and I really wanted, because it tells you how people found your video. Taking a look at one of my most popular videos, the iPhone Popcorn Trick, let’s dig into how people found this video:

Clicking on the Discovery link brings up data for the date range you selected at the top right of the page:

Notice that most of my viewers found this video via other related videos on YouTube. That honestly surprises me; I thought it was related to it showing up in the top position for iphone popcorn, so I am totally wrong on that. Right there, I learned a huge thing from these stats, if they are right.

On the right hand side, YouTube places a pie chart that looks like this and represents the numbers on the left:

Clicking on some of the “top sources” will give you even more details. For example, if I click on the Google Searches link, it will show me what people searched on in Google to find this video:

Now that is useful. Now, if I clicked on Referring Videos, YouTube will show me the top videos that are sending me my viewers at YouTube:

You guessed it, the related videos are related to iPhones.

YouTube’s Video Page Redesign: The next thing I want to show you is the redesigned YouTube video page.

On the top right, the “edit video” button has a redesigned button, to go along with the new redesigned buttons that I will show below:

All the buttons are now tab-like and you can see an added “statistics & info” tab:

Here is an open view of the statistics tab:

I don’t believe any of this data is new, it is just redesigned.

My New Video Podcast: A bit of a self-promo, but it is video related. I have been producing weekly video search news/advice videos for the past few months. They have been exclusive to viewing via YouTube. But yesterday, I launched a way to download the videos as a video podcast, either to your favorite RSS reader or to iTunes for viewing on iTunes/iPod/iPhone and so on. Plus, you can win prizes for watching and I have convinced many companies, including search companies, to sponsor schwag for me to give away as prizes. You can subscribe to the standard RSS feed or if you have iTunes, use my iTunes subscribe link. I promise to keep improving the videos as long as you keep watching!

Related Topics: Channel: Video | Google: YouTube & Video

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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