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YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching
Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.
According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a
- 2.1% drop in unique viewers
- 4.3% drop in viewing sessions
- 7.7% drop in minutes per viewer
But YouTube is still exponentially more popular than all the other sites on comScore’s list, including Microsoft, which rose from No. 7 in January to No. 2 in February.
Meanwhile, earlier this week a different research firm shared its statistics related specifically to movie streaming online. In an NPD Group report, Netflix dominates movie streaming similarly to how YouTube dominates general video watching.
NPD estimates that Netflix’s share of the online movie market — downloaded or streamed — was 61% between January and February. That’s more than all of its competitors combined, including cable on-demand services from Comcast and Time Warner, DirecTV, Amazon, and Apple.