YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.

According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a

  • 2.1% drop in unique viewers
  • 4.3% drop in viewing sessions
  • 7.7% drop in minutes per viewer

But YouTube is still exponentially more popular than all the other sites on comScore’s list, including Microsoft, which rose from No. 7 in January to No. 2 in February.

Meanwhile, earlier this week a different research firm shared its statistics related specifically to movie streaming online. In an NPD Group report, Netflix dominates movie streaming similarly to how YouTube dominates general video watching.

NPD estimates that Netflix’s share of the online movie market — downloaded or streamed — was 61% between January and February. That’s more than all of its competitors combined, including cable on-demand services from Comcast and Time Warner, DirecTV, Amazon, and Apple.

Related Topics: Channel: Video | Google: YouTube & Video | Search Engines: Video Search Engines | Stats: comScore | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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