YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions […]

Chat with SearchBot

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer.

According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a

  • 2.1% drop in unique viewers
  • 4.3% drop in viewing sessions
  • 7.7% drop in minutes per viewer

But YouTube is still exponentially more popular than all the other sites on comScore’s list, including Microsoft, which rose from No. 7 in January to No. 2 in February.

Comscore Video February

Meanwhile, earlier this week a different research firm shared its statistics related specifically to movie streaming online. In an NPD Group report, Netflix dominates movie streaming similarly to how YouTube dominates general video watching.

NPD estimates that Netflix’s share of the online movie market — downloaded or streamed — was 61% between January and February. That’s more than all of its competitors combined, including cable on-demand services from Comcast and Time Warner, DirecTV, Amazon, and Apple.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.