Sign up for our daily recaps of the ever-changing search marketing landscape.
YouTube Gains Country-Specific Sites, New Partnerships
YouTube, until now a single site
serving a worldwide audience, now has gained country-specific versions for
Spain and the United Kingdom.
For the initial launch, the sites have been translated into each country’s
language and have gained localized home pages. Over time, YouTube-owner Google
promises to make the editions more county-specific by adding localized rankings,
comments, special video content and other sections. An official blog post is now up here with more details.
As part of the launch, YouTube highlighted preexisting partnerships with
content owners in several of these countries, ranging from BBC channels
announced earlier this year (BBC,
BBC Worldwide &
BBC World News) to
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.