YouTube Gains Country-Specific Sites, New Partnerships

Jun 19, 2007 at 4:34am ET by Danny Sullivan

YouTube, until now a single site serving a worldwide audience, now has gained country-specific versions for Brazil, France, Ireland, Italy, Japan, The Netherlands, Poland, Spain and the United Kingdom.

For the initial launch, the sites have been translated into each country’s language and have gained localized home pages. Over time, YouTube-owner Google promises to make the editions more county-specific by adding localized rankings, comments, special video content and other sections. An official blog post is now up here with more details.

As part of the launch, YouTube highlighted preexisting partnerships with content owners in several of these countries, ranging from BBC channels announced earlier this year (BBC, BBC Worldwide & BBC World News) to France 24.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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