Online video watching jumped by 16% in April according to comScore, with YouTube getting “a significant increase in video viewing” during the month.
Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from March. YouTube’s share of that increase was about 900 million additional video views. Despite the substantial increase, YouTube’s overall share dropped slightly, from 40.9% in March to 40.7% in April. But certainly no one at Google is sweating bullets over the drop; Fox remains a distant number two with about 3% market share.
Google, primarily YouTube, hit a record in April with 107.9 million video viewers according to comScore. The average viewer watched 385 minutes of video, up from 327 minutes in March.