Impressive numbers related to video viewing and ad impressions today: According to the latest comScore statistics, YouTube passed the two billion session threshold in October and Hulu showed more than a billion video ads.
For the month, YouTube (“Google sites” below) saw an increase in both unique viewers and in viewing sessions. It’s the first time YouTube has passed two billion sessions in a month.
While Hulu may be at the bottom of that chart (based on unique viewers), it’s the top video site when it comes to ad impressions. comScore says Hulu showed a record 1.1 billion video ads in October — almost 25% of all video ad impressions in the U.S.