YouTube Video Overlay Ads Becoming More Visible

Nov 26, 2007 at 4:41pm ET by Greg Sterling

Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured after watching numerous streams because the ads don’t always appear. But the appearance of these ads indicates that YouTube is ramping up its monetization and experimenting with presenting different types of ads to users for their reactions.

The overlay ads were originally introduced on YouTube in the summer. We wrote about the ads when they launched.

Here’s a screenshot of a house ad for a YouTube program, but it illustrates the presentation of the overlay ads together with tiles on the right that mirror the content of the overlay:

Last week AOL launched a similar program, eschewing pre-roll, called Video Ticker Ads.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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