YouTube Video Overlay Ads Becoming More Visible

Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured after watching numerous streams because the ads don’t always appear. But the appearance of these ads indicates that YouTube is ramping up its monetization and experimenting with presenting different types of ads to users for their reactions.

The overlay ads were originally introduced on YouTube in the summer. We wrote about the ads when they launched.

Here’s a screenshot of a house ad for a YouTube program, but it illustrates the presentation of the overlay ads together with tiles on the right that mirror the content of the overlay:


Last week AOL launched a similar program, eschewing pre-roll, called Video Ticker Ads.

Related Topics: Channel: Video | Google: YouTube & Video


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide