YouTube’s “Content Identification System” Delay May Hurt Google’s Plans

Jan 2, 2007 at 10:32am ET by Barry Schwartz

YouTube software threat to Google plans by the Financial Times shows that an anticipated software release by YouTube to crack down on pirated videos with an “content identification system” software was delayed. The content identification system is technology that YouTube has been testing for months now that will better enable them to fight piracy by locating copyrighted music or video on YouTube’s servers.

Google reportedly needs this software in order to make the media companies they intend to work with secure enough in the service to partner with them on future plans. YouTube said that the release of this software would not be here by year’s end (which passed) and they claim that they “never promised general availability by the end of the year.” Mike McGuire, a digital media analyst at Gartner, said that if the software release is delayed more than a couple weeks, it would “be a serious issue” for Google.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: YouTube & Video, Legal: Copyright sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

ONE COMMENT ON YouTube’s “Content Identification System” Delay May Hurt Google’s Plans

Solomon Rothman Web Design Search Engine Marketing, January 3rd, 2007 at 3:39 am ET:

I can’t see the content identification system being a success detorrent for piracy for any length of time. I’m surprised they don’t use a portion of their revenue to employ a large cheap labor force of content moderators. This could be outsourced and with the aid of advanced tools extremely effective, even for a site as large as Youtube.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

George Michie said " Matt, I think Google wins this game of chicken. Indeed, as long as one company is willing to provide"
Yossi Hermush said " Nobody expects a “1.0” to provide the same coverage as do products that are out there 5, 6, 8 or mor"
SEO Denver said " Your piece does underscore that social networking and all aspects of internet marketing are time con"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: