YouTube brings out media giants’ competitive claws from the International Herald Tribune takes a look at how YouTube is threatening the large media companies, such as NBC, News Corp., Viacom and CBS. As YouTube continues to grow, especially with the $1.65 billion acquisition by Google, these media companies are now having second thoughts about distributing the shows they produce in web format. The International Herald Tribune says that the media companies “are close to announcing a new Web site that will feature some of their best-known television programming and other clips in an attempt to build a business for distributing video on the Internet to rival YouTube.” Since YouTube has licensing arrangements with CBS, Warner Music Group, Sony BMG and Universal Music Group – they potentially can be that distribution channel, but NBC, News Corp., Viacom and even CBS rather be that distribution channel.

Related Topics: Google: Partnerships | Google: YouTube & Video | Search Engines: Video Search Engines

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz