YP Corp., operator of directory site YP.com, has acquired classifieds destination site LiveDeal in a stock transaction worth roughly $12 million. The two sites will, in the near term, maintain separate destinations but trade and combine content. Over time, the destinations will likely tighten or merge.
Classifieds is the third largest Internet ad category, capturing 18 percent of online ad spending according to the IAB, behind only display and search. Traditional U.S. directory and classifieds ad revenues were worth more than $30 billion in 2006.