As the Wall Street Journal reported this morning, real estate and local search site Zillow announced another round of investment — this time a whopping $30 million. That means the company has raised roughly $90 million since launching in early 2006. Among other intended uses of the money, the site will be growing its sales force, which currently stands at 20.

Zillow is one of a number of “Web 2.0″ real estate sites that have shaken up the landscape in the past 12 – 18 months. Zillow’s Vanessa Fox (formerly of Google) will be speaking at SMX Local & Mobile.

Related Topics: Business Issues: Acquisitions & Investments | Search Engines: Real Estate

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling