Sign up for weekly recaps of the ever-changing search marketing landscape.
ZoomInfo Offers Free Company Profiles
ZoomInfo today launched its Business Information Search Engine, a service that offers information on more than 3.5 million companies. Although the company profiles are similar to those offered by Hoovers.com and other subscription-based providers, ZoomInfo business profiles are free.
The profiles also differ in how they’re compiled. While most business information providers laboriously compile information by hand, ZoomInfo has developed a semantic search engine that crawls the web and semantically tags, aggregates and organizes information automatically for each company it tracks.
Typical profiles, such as this one of Microsoft, offers descriptions, M&A activities, their revenues, key employees, competitors and current job openings. Through a partnership with Indeed.com, current job openings at the company are also displayed.
You can search for companies by name, product category, industry, market niche, revenues and so on. You can also search for specific people by name, with results coming from ZoomInfo’s 35 million individual profiles that I’ve written about elsewhere.
You can also search for people within companies through ZoomInfo’s premium ZoomExec service, available for a $99 monthly subscription fee.