SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
Google August 2025 spam update done rolling out
This spam update took just under 27 days to fully roll out and is now complete.
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Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
How to optimize your anchor text
Anchor text helps search engines understand your links. Learn how to use it strategically without over-optimization.
Google pushes Demand Gen deeper into performance marketing
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
Google Ads streamlines scripts documentation
You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
LinkedIn Company Intelligence API links ads to pipeline, revenue
LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.
Schema and AI Overviews: Does structured data improve visibility?
A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
Google launches seasonal bid adjustments for app campaigns
Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
Google Ads doubles negative keyword list limit: Glitch or quiet policy change?
It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.
Google’s ad tech monopoly remedies trial begins
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
Google August 2025 spam update done rolling out
This spam update took just under 27 days to fully roll out and is now complete.
Adrienne Shavers talks blog blunders and ad copy chaos
Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
How to handle negative Google reviews & protect your brand
Negative Google review? Respond strategically to protect your reputation, rebuild trust, and turn unhappy customers into loyal advocates.
Google warns DOJ ad-tech remedies would hurt publishers, advertisers
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
AI progress stalls for SEO tasks despite wave of new models
Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.
AI hype vs. SEO reality: What actually drives leads and revenue
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
Broad match drives higher revenue per conversion – but at a cost: Study
An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.
Why Global Sites Amplify Technical Errors and Steps to Prevent This
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
Google Search confirms it does not support the results per page parameter
This change does not seem to be a bug, but rather an intentional change to how Google serves search results.
77% of sites lost keyword visibility after Google removed num=100: Data
The removal of the num=100 parameter triggered sharp drops in Google Search Console impressions, rankings, and keyword visibility.
SEO at a crossroads: 9 experts on how AI is changing everything
AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.
Google AI Mode coming to Chrome browser
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Google brings Smart Bidding Exploration to Performance Max
Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
The SEO shift you can’t ignore: Video is becoming source material
Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing
Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
Reddit, Google in talks to deepen AI partnership: Report
Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.
Trump gives TikTok until Dec. 16 to secure U.S. buyer
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
Google doubles down on AI Max pitch to wary advertisers
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
Amazon Ads launches AI tool that builds professional-quality ads
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
Google Discover adds follow feature and more social posts from creators and publishers
This aims to make Google Discover more publisher and creator friendly.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.