Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » PPC » “100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches […]

Amy Gesenhues on September 27, 2013 at 11:43 am

Not ProvidedEarlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.

While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.

To take a pulse of the industry, we’ve published reactions to the “100% not provided” search term data on our partner site: No Data For You, SEO Experts Offer Opinions on Google’s Move to Withhold Data.

The article on Marketing Land offers a number of insights from professionals like Stone Temple’s CEO Eric Enge who gave a detailed list of recommendations for search marketers, and LunaMetrics SEO project manager Reid Bandremer who claimed, “Monday was the day keywords died.” The LunaMetrics SEO project manager remains optimistic in light of Google’s decision to withhold data, claiming, “This is a huge challenge, but it’s also a great opportunity for top agencies to differentiate themselves from those who can’t adapt.”

Read the article now to see what other SEO professionals are saying, and read more tweets like the ones listed here:

@amygesenhues @mattmcgee @sengineland it’s a key opportunity for SEO to focus on core KPI’s for clients, Not Provided will force innovation

— Martin Crutchley (@Embers29) September 26, 2013

 

@amygesenhues This isn’t about privacy, it’s about product. Adwords is now the only way to get keyword conversion rates. @sengineland

— rjonesx (@rjonesx) September 25, 2013

 

@amygesenhues the shroud of the dark side has fallen :) @sengineland @mattmcgee

— Shaun Anderson (@Hobo_Web) September 25, 2013


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    4 elements of good content, according to Google research 

    Google Ads bug inflating some cost-per-click (CPCs) for non-US campaigns

    3 changes coming to Google Ads audience features

    Chrome will show Google Lens results in the same browser tab

    Google Marketing Live 2022: Everything you need to know

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

GooglePPCSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.