The white paper or webinar content described below has been produced by one of our sponsors.
2016 Gartner Hype Cycle for Digital Marketing and Advertising
Plan your next technology move with confidence — from finding relevant solutions to knowing when to purchase.
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.
The Gartner Digital Marketing and Advertising Hype Cycle 2016 gives you a clear picture of the maturity and adoption of the technologies you’re considering. Use it to:
- get an objective view;
- time your investments wisely; and
- boost your data-driven strategy.
Visit Digital Marketing Depot to download your copy.