iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

Matt McGee on
  • Categories: A-Post to Marketing Land, Channel: Industry, Search Engine Land Awards, SEM Industry: Awards
  • Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City.

    iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys.

    But they weren’t the only agency to walk away with multiple honors.

    Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories.

    The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search Marketer Of The Year, and Eric Enge of Stone Temple Consulting won male Search Marketer Of The Year.

    Without further ado, here’s the full list of 2016 Landy Award winners:

    Best Local SEM Initiative
    C-4 Analytics for a luxury car dealership

    Best Local SEO Initiative
    DAGMAR Marketing for Turner Pest Control

    Best Mobile SEM Initiative
    Razorfish for Lane Bryant

    Best Retail SEM Initiative
    Razorfish for Lane Bryant

    Best Retail SEO Initiative
    Go Fish Digital for a jewelry retailer

    Best SEM Initiative – Small Business
    Wolfgang Digital for McElhinneys

    Best SEO Initiative – Small Business
    Noble Studios for Tahoe South

    Best Overall SEO Initiative – Enterprise
    iCrossing for Microsoft

    Best B2B SEM Initiative – Enterprise
    iProspect for Microsoft Office 365

    Best B2C SEM Initiative – Enterprise
    Point It for Microsoft Store

    Best Overall SEM Initiative – Enterprise
    Acronym for Scotts Miracle-Gro

    Best Cross-Channel Integration Of Search
    Wolfgang Digital for Littlewoods Ireland

    Search Marketer Of The Year
    Jennifer Johnstone

    Search Marketer Of The Year
    Eric Enge

    In-House Team Of The Year – SEO

    In-House Team Of The Year – SEM
    UPMC Health Plan

    Agency Of The Year – SEM

    Agency Of The Year – SEO

    Best Overall Search Marketing Initiative
    Edelman for Zagg

    This year’s awards featured 19 categories, up from a dozen in 2015, and nearly 200 separate entries, which was almost double last year’s count. The entries were judged by an esteemed panel of search industry experts, including representatives from Google and Bing, as well as Search Engine Land’s editorial staff and contributors.

    The event raised $5,000 for the SoulMates program at Dana-Farber Cancer Institute, a choice that was inspired by the experiences of our very own Monica Wright, who was diagnosed with breast cancer last November.

    Sponsors for the evening’s festivities included Google, Catalyst, and Stone Temple Consulting.

    Stay tuned to Search Engine Land in the coming weeks as we profile some of the 2016 Landy Award winners and their successful search marketing campaigns.

    About The Author

    Matt McGee
    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.