Good morning a visualization can make all the difference.
Are you making the most of Auction Insights data? At SMX Advanced, James Hebdon of Paid Search Magic offered up tips (and a template) for getting more out of Auction Insights to analyze performance fluctuations, the competitive landscape and more with compelling, client- and boss-friendly visualizations. Listen to his Insights session, Visualizing Auction Insights Data for Competitive Intelligence, and get some bonus tips as well.
In part two of Barry Schwartz’s video interviews with Rand Fishkin, the two SEO veterans discuss Google’s market position and activity that “costs small- and medium-sized businesses a tremendous amount of opportunity,” as Rand put it, adding, “I don’t think Google realizes that in the long-term it takes away a lot of the incentive to build things for people.” Barry, recalling a conversation with Google when Featured Snippets first launched, said he thinks “Google knows exactly what it’s doing.”
The duo also chatted about Bing’s missed opportunities, ranking studies and much more. Watch it here. If you missed last week’s installment about the early days of SEO, Moz and Rand’s new company SparkToro, tune in here.
How much does the site-building platform you choose matter for rankings? A new analysis of 150,000 SMB websites indicates it could matter quite a bit. More research is needed, but the analysis by directory site FreshChalk found that WP Engine and Squarespace perform well when it comes to Google rankings, while Wix, market-share leader among the group of analyzed sites, fared at the bottom.
Read on for a Pro Tip on claiming your Knowledge Graph panel and more.
Ginny Marvin
Editor-In-Chief
