Good morning, did you see a bump or dip last week?

Google’s September core update appears to have had more whimper and less roar, at least compared to the June update. In a survey of SEO tool providers and the SEO community, most said there was much greater rankings volatility with the June update. While there were individual winners (Sistrix and SEMRush noted The Daily Mail saw a nice bounce back after getting hit in June), most said there is no clear pattern of winners and losers with the September update. Dive into the details here

Today marks the end of an era in PPC. We say goodbye to the average position metric in Google Ads. Sure we’ve had months to prepare, but old habits die hard. If you didn’t get around to it before, now really is the time to update scripts, rules and filters that relied on average position because you’ll find them disabled this week. Instead, use the newer impression rate position metrics. You might also want to revisit Frederick Vallaeys’ column on rethinking bidding strategies and position metrics without average position. (Microsoft Advertising has the new position metrics, too, but said it will continue to report average position.)

Read on for a Pro Tip from Joy Hawkins on how Google posts work in local search results and more.

Ginny Marvin
Editor-In-Chief

 
 
 
Pro Tip
 

4 Things to know about Google posts in the 3-pack and local finder

“In early 2019, Google started to display post highlights in the 3-Pack and Local Finder. We are seeing these more and more lately and have learned a lot about how they function. Here is everything we know about them so far,” explains Joy Hawkins of Sterling Sky. “1) The highlights pull in content from posts older than seven days so even if a Google Post isn’t showing live on your Knowledge Panel, it can still get featured in a post highlight; 2) Posting about a single topic looks much better than having a long post that lists all your services. 3) The highlights in the search results get updated in real-time. I was able to see a post highlighted for a client in the Local Finder that I had just posted five minutes prior. 4) Different types of posts can get highlighted. We have seen event posts get highlighted (we use these to make the post stick longer than seven days) and we’ve seen regular update-types highlighted.”

“So far we have not found that the content used in the Google Post has any impact on ranking, (for example: posting about “dog bites” doesn’t make you rank higher for “dog bite lawyer) so I would suggest focusing your posts on keywords you’re already ranking for that could use a boost in click-through-rate.”

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Search Shorts
 

Breadcrumbs, m-dots and snippets.

3 Ways to Utilize Financial Statements for SEO – Seer Interactive

4 Ways to Find Low-Volume Keywords for SEO – WordStream

Google Search News: coming soon to a screen near you – Official Google Webmaster Central Blog

How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday – Moz

It’s Too Late for Black Friday SEO – iPullRank

Removing SEO Text: SEO Split Testing Lessons from DistilledODN – Distilled

Review Rich Results Keep Getting Removed From Google’s Search Results – Search Engine Roundtable

Thomas Cook Domain Analysis – SISTRIX

Update Your G+ Icon on Your Website for Local Businesses – Online Ownership

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

3 Ways to Utilize Financial Statements for SEO – Seer Interactive

4 Ways to Find Low-Volume Keywords for SEO – WordStream

Google Search News: coming soon to a screen near you – Official Google Webmaster Central Blog

How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday – Moz

It’s Too Late for Black Friday SEO – iPullRank

Removing SEO Text: SEO Split Testing Lessons from DistilledODN – Distilled

Review Rich Results Keep Getting Removed From Google’s Search Results – Search Engine Roundtable

Thomas Cook Domain Analysis – SISTRIX

Update Your G+ Icon on Your Website for Local Businesses – Online Ownership

 
 
 
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