Good morning, remember Mapquest?
Google left the once-pioneering mapping site in the dust long ago, but it’s still around. You may even be advertising on it. Microsoft Advertising syndicates text ads on it and it’s part of the Google Display Network.
Last week, an advertising company you’ve probably never heard of took Mapquest off Verizon’s hands. Terms of the deal weren’t announced, but we know it was far less than the $1.1 billion AOL paid for it (in stock) in 2000. We’ll have to see what new owner System1 has in store for it. In the meantime, Search Engine Land’s Greg Sterling took a great look back at the storied path of Mapquest’s decline and Google Maps’ ascent.
OK, that’s a wrap for accelerated delivery. Microsoft Advertising announced it will sunset accelerated delivery starting November 1, following Google’s lead. Search, DSA and Shopping campaigns will be transitioned automatically to standard delivery.
A quick reminder that we’re conducting a martech upgrade survey and would love a few (really, just a few) minutes of your time if you’ve recently upgraded a piece of marketing technology.
If you’re an Amazon advertiser, keep reading for a Pro Tip on making sure your ad strategy matches up with your business goals. And of course, Search Shorts and our reading recommendations are here for you.
Ginny Marvin
Editor-In-Chief
