Good morning, Google’s hoping to step up its wearables game.

Its parent Alphabet announced it will buy Fitbit, which could help it compete more soundly with Apple Watch in the wearables realm. It will also give the Google Assistant a bigger platform as it is integrated in new Fitbit devices.

Google Assistant is becoming the focus of the Google cross-platform user experience and with it the conversational UI,” reported Search Engine Land’s Greg Sterling. “BERT‘s importance thus comes into sharper relief as a key technology/tool for understanding more and more spoken commands and queries.”

Merchants, take note: A fairly big change to the way Google approaches unique product identifiers (GTINs, MPNs, for example) could affect your product visibility this holiday season. The biggest of these changes is that products without UPIs can actually be eligible to show in Shopping ads now. The hitch: they’ll be served at a lower priority than your competitors if they have accurate UPIs filled in in their feeds. 

Before you get on with your day, we’ve just opened up our Amazon Advertising survey and we’d love it if you’d help us gather data. Last year we found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%.

Please click here to answer this year’s survey, it will only take 10 minutes and you’ll be entered into a drawing for a free ticket to any SMX West event in the next 2 years.

Ginny Marvin
Editor-In-Chief

 
 
 
Soapbox
 

SEO best practices support ADA compliance for digital accessibility

The Americans with Disabilities Act Standards for Accessible Design were released in September 2010. Website owners who did not comply with these standards positioned themselves for poor user experiences for people with disabilities. Recently, Domino’s Pizza faced a lawsuit from a man who cited the website did not have alt text for images, so his reading software was not able to communicate the information to him to place an order. Domino’s appealed, but the Supreme Court rejected the appeal, allowing the lawsuit to proceed.

It behooves site owners to abide by ADA standards, not just because of the risk of lawsuits, but most importantly, to be more accessible to people with disabilities. If you’re actively managing your website SEO, then you are in good shape from an ADA compliance standpoint, as many elements of SEO overlap with ADA standards. By following SEO best practices, you are also optimizing your site’s and mobile app’s accessibility.

Tony Edward is a director of SEO at Tinuiti

 

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Search Shorts
 

Confused?

Mobile First Indexing. Google’s John Mueller said mobile-first indexing isn’t aimed at changing a sites ranking. It is about indexing only.

Crawlers. Google Ads might use GoogleBot for search for crawling. It is confusing John Mueller from Google said, but that’s the way it is.

 

SMX East is next week!

Body: Join 1,300+ search marketers November 13-14 in NYC for an unrivaled training experience, including a firehose of tactic-rich sessions covering SEO, SEM, CRO, agency operations, local search marketing for multi-location brands, analytics, mobile, video, content, tools, and more. Don’t miss your last chance to attend SMX in 2019!

Register now! »

 
 
 
What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

Beta: Search Intention Analyses in the Toolbox – SISTRIX

DeepCrawl’s Ultimate Guide to Improving SEO & Developer Relationships – DeepCrawl

Evolution of Google’s News Ranking Algorithm – SEO By The Sea

Google On Building Too Many Links Too Fast – Search Engine Roundtable

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday – Moz

Squarespace SEO vs. WordPress: 3.6M Domains Studied – Ahrefs