Good morning, Marketers, it’s time to deal with pay discrepancies.  

Nicole DeLeon and her team’s recent research on the gender gap in SEO might have caught your attention. It certainly caught ours. Regardless of how women SEOs charge for their work — retainer, project, by the hour — they are, on average, making much less than male SEOs. That’s not just bad for women, it’s bad for the entire industry. 

This Friday, I’ll be chatting with Nicole, who is founder and lead strategist of North Star Inbound; Aleyda Solis, international SEO Consultant & Founder at Orainti; and Amanda Jordan, director of local search at Locomotive Agency, about what the research says and ways agencies, in-house teams and consultants can help achieve equitable gender representation and pay in the search industry. 

To join us live at 1:00 p.m. EDT on Friday, please fill out this form.  

DeLeon offers several thoughts on solutions to these long-standing issues in her write up on the data on the Moz blog that I highly recommend reading. Her team is also currently fielding a survey to better understand the experiences of BIPOC and LGBTQ+ SEOs. You can take that survey here.

Keep reading for your daily Search Shorts and a look at Quora’s latest ad feature. 

Ginny Marvin


Product Deep-Dive: Recommendations, Smart Bidding, and Mobile App

Join our Google product experts for a deep dive on new recommendations, Smart Bidding, and Mobile App features to help you save time and deliver performance. Tune in to learn how to succeed with best practices and use cases.

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Social Shorts

Add Quora Lead Gen Forms to Promoted Answers

Marketers can now attach lead generation forms to Promoted Answers ads in Quora. When you add a lead gen form to a promoted answers ad, users can sign-up for a newsletter, request a demo, etc. directly from the ad without leaving the platform. 

Why we care. In the highly competitive higher education space, Quora says that The University of Chicago decreased CPL by 63% at 5x the lead volume on the platform after using Lead Gen Forms. Quora often flies under the radar, but it has 300+ million monthly unique visitors and has been steadily investing in its advertising capabilities for performance marketers.


Webinar Tomorrow! Fuel better business outcomes with a clear data strategy

A clear data strategy is a competitive differentiator. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. With an intentional data strategy, we can better engage with the right audiences, predict trends and customer behaviors all while lowering risk for our business and making every marketing dollar count. Join this webinar where our experts will discuss how to bring valuable data into focus with a well-defined data strategy.

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Search Shorts

Google URL parameter tool to be updated

Google URL parameter tool. Google’s John Mueller said when the URL parameter tool comes to the new version of Google Search Console, it will be really cool.  But he won’t say more. 

Google Ads is Ludicrous. That is what Microsoft’s Christi Olson said on Twitter when she heard that Google has begun hiding some search term data in the Google Ads search terms report.

Core web vitals. Google’s Gary Illyes said on Reddit that the core web vitals will unlikely ever become the primary Google ranking factor.

Good luck Mordy. Mordy Oberstein, a long-time search verteran, contributor at Search Engine Land and speaker at our SMX events, announced he is starting a new role at Wix as an SEO advocate serving as a liaison of sorts to the SEO community.


Traveling through 2021? [Survey]

For most marketers, attending in-person events is a key component to their professional development. But COVID-19 has significantly impacted the ability to travel, at least for now. How are you thinking about and planning your 2021-2021 event schedule?

Take the survey »

What we're reading

We've curated our picks from across the web so you can retire your feed reader.

5 New Mobile Search Bar Tests in Google Search – Brodie Clark Consulting

An SEO Company Can Sabotage Your Web Site & Maps Listings – Search Engine Roundtable

Competitive Keyword Advertising Still Isn’t Trademark Infringement, Unless…. -Adler v. Reyes & Adler v. McNeil – Eric Goldman

Drive engagement with Multi-Image Extensions – Microsoft Advertising

Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it – Metric Theory

Google Search Console Coverage Report Delayed – Search Engine Roundtable

How to Build an Effective Content Marketing Funnel – SEM Rush

SEO For SaaS: How To Compete With Capterra – Go Fish Digital

What is Link Bait? 8 Examples To Show You How It‘s Done – SEM Rush