Good morning, did you know just 61% of Walmart.com’s URLs are indexed by Google? 

On average, 15-20% of your URLs are not indexed by Google, says contributor Bartosz Góralewicz in his article on indexing challenges. Larger sites like Walmart tend to have even bigger indexing challenges. 

Bartosz lays out the four distinct indexing problems and how to identify and fix them

• URL indexing
• JavaScript related partial indexing
• Mobile-first related partial indexing
• Layout based partial indexing

This should be of particular interest for e-commerce sites as we head into the critical holiday shopping season. Bartosz’s findings are based on the last few years of research he and his team have done on crawling, rendering and indexing.

Keep reading for your daily Search Shorts and the word on Facebook’s new certificate program with Coursera. 

Ginny Marvin,
Editor-In-Chief

 
 
 

Product Deep Dive: Mobile & App Innovations

Join our Google product experts for a deep dive on feeds in App campaigns and the expansion of app deep linking. Tune in to learn best practices and advice that will take your mobile and App campaigns to the next level.

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Social Shorts
 

Facebook launches Social Media Certificate

Facebook has partnered with online course provider Coursera on a five-course certificate program in Social Media Marketing. Part of the aim is to help increase diversity in the industry: “After completing the certificate, learners will be able to share their information with a consortium of employers who have committed to sourcing diverse talent, including Havas Worldwide, L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, and of course, Facebook.” The courses are free via Coursera’s social impact program; there is a $49/month option for access to the jobs consortium and other support such as interview and resume preparedness, with scholarships available for BIPOC and underserved communities.

Why we care. If you’re looking to get into social media marketing or have been affected by the unemployment crisis and are looking for ways to make yourself more marketable, this program could be worth considering.  

 

Build compelling product experiences that fuel great customer experiences

What is product information management (PIM) and why is it such a hot topic in both B2B and B2C commerce? The ability to leverage PIM to deliver engaging product experiences and to be able to rapidly adapt is *key* in order to scale and grow. Join this webinar and learn how the current landscape has led to rapid digital transformation for online retailers to manage product information and how to deliver the most relevant product content to your customers– at the right time, in the right place.

RSVP here »

 
Search Shorts
 

The Google coverage report is now fixed.

Coverage report. After a two-week outage, the coverage report in Google Search Console is now fixed and showing more recent data.

Random links. John Mueller of Google said on Twitter, “random links are pretty common, I wouldn’t worry about it.”

Google Doodle for Felicitas Mendez. Did you see the Google Doodle yesterday? It was of Felicitas Mendez on the first day of Hispanic Heritage Month. If you missed it, you can check it out over here.

 

8 major Google ranking factors

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The SEO community is always looking for new ranking factors. But of over 200 Google ranking factors that we know about, which ones are the most important? From backlinks to Core Web Vitals, SEO PowerSuite provides a definitive list of Google ranking factors – each of which can make or break your search optimization strategy.

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader.

3 best practices of competitor SEO you should know – Kevin Indig

A workable publisher code for Australia – Google Blog

Changing the Chrome on iOS User Agent for Request Desktop Site – Chromium Blog

Core Web Vitals – Wix vs. WordPress, Shopify vs. Shopware – What’s fastest? – SISTRIX

Google Ads Scripts updating default search version to v5 – Google Ads Developer Blog

Google To Drop Crawl Anomaly Data For Something Better – Search Engine Roundtable

New ways to reach your audiences with Programmatic Guaranteed – Google Blog

SEO ROI: How much revenue does SEO actually produce? – DeepCrawl

Sharing what we learned on the first Virtual Webmaster Unconference – Official Google Webmaster Central Blog

What Shifts in Product Demand Mean for SEO – Moz