Good morning, happy Monday,

We can’t imagine a more deserving winner of our inaugural Award for Advancing Diversity and Inclusion in Search Marketing than Areej AbuAli, founder of Women In Tech SEO. And based on the nominations we received, the community concurs — by a wide, wide, wide margin. 

Areej’s leadership and advocacy have helped create a powerful network for support and advancement in just over a year since launching Women In Tech SEO. We included several quotes from people who nominated Areej, but I wanted to share two more here: 

“The [Women in Tech SEO] community has done so much for the SEO space – not least bringing together SEO professionals around the world. Areej, its founder is a force for communication, unifying SEOs, and pushing for a fairer and more inclusive industry both inside and out organisations. I joined WITS this year and it’s one of the best things I have done for my career – and I think I am not alone in this,” Clare, SEO Content Lead, Women in Tech SEO member.

“As founder of the women in tech seo community, Areej had set up a space where women can exchange knowledge about SEO, but also on working environment, empowerment, etc. However, she has not stopped there. She’s launched a mentoring programme, virtual meetups, etc. She is very persistent when it comes to how people talk to each other, making everyone feel welcome,” Larissa Bakker, Women in Tech SEO member.

Congratulations and thank you, Areej and the entire Women In Tech SEO community for your contributions to advancing diversity and inclusion in search marketing. 

Ginny Marvin,


E-commerce is expected to account for 18.8% of U.S. retail sales this holiday season, increasing by 36% year over year to $190 billion, according to eMarketer. U.S. brick-and-mortar retail sales are expected to fall by 4.7% compared to last year to $823 billion. 

Cyber Monday will continue to be the stand out of the “Cyber Five” days starting Thanksgiving day with sales of $12.89 billion, up 38.3% from last year.  The research firm expects “Amazon will see a historically strong Q4, benefitting from the Prime Day sales, membership, and engagement bump occurring before the holiday season. Click-and-collect mavens like Walmart, Target, and Best Buy are also positioned for success. Retailers heavily dependent on apparel—particularly department stores—will struggle, and several may not survive beyond 2021.”


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Search Shorts

Translate all of your content when translating your content.

Translate your title tags too. Don’t translate the content of your web page and forget to translate your title tag on your page, said Danny Sullivan of Google.

Chrome using GoogleBot infrastructure. Chrome announced new abuse detection for web site push notifications where GoogleBot is going to help out, but it is not being done in Google Search, Martin Splitt of Google added.

Microsoft WFH 16 months. Frederic Debut of Microsoft Bing said he will be working from home for at least 16-months now and maybe longer.


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Register now to access 45+ tactic-rich SEO and SEM sessions that can help you drive more awareness, traffic, and conversions… and join us at SMX online December 8-9!

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What we're reading

We've curated our picks from across the web so you can retire your feed reader.

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday – Moz

Google Maps launches a new developer solution for on-demand ride and delivery companies – TechCrunch

Google Maps Square Pins For Ads Now Live – Search Engine Roundtable

Selecting Candidate Answer Passages – Go Fish Digital

SEO FAQ: 23 Most Asked Basic Questions – SEM Rush

The smart speaker market is expected to grow 21% next year – TechCrunch

Try out these Google features on your new iPhone – Google Blog

What is Google Discover and what does it mean for SEO? – Vertical Leap

What We Learned From A “Google Only” Marketing Approach – GatherUp