Good morning, Marketers, six months can feel like an eternity.
Particularly these last six… but that’s about how long we have until the Page Experience update kicks in, and that kind of thing has a way of sneaking up on us. Page experience isn’t just the purview of SEO after all, and there are likely to be lots of stakeholders involved in various decisions and processes. So how should you start preparing your organization or your clients?
George Nguyen spoke with Kim Dewe, head of SEO at UK-based agency Blue Array, former Googler Pedro Dias, now head of SEO at British publisher Reach PLC; Matt Dorville, SEO manager at BuzzFeed; and Alexis Sanders, SEO director at Merkle about the various factors to start considering well ahead of the Page Experience update.
Two quick things:
One, if you had a manual action showing in Google Search Console and then it suddenly disappeared, I’m sorry to tell you that doesn’t mean the penalty has lifted. It’s likely a bug — Google was looking into it.
Two, the Google Ads Insights page it teased last month is rolling out in beta in the U.S., U.K., Canada and Australia over the next few weeks.
Keep reading for more on what YouTube’s latest ToS update means for advertisers (and creators) and more.
Ginny Marvin
Editor-In-Chief