Good morning, Marketers, did you know DuckDuckGo topped 60 million daily queries in October?
The privacy-oriented search engine DuckDuckGo has seen a surge in traffic in the past year. It remains dwarfed by Google, of course, but contributor Andy Taylor notes that it benefits from Google’s sprawling advertiser base and the simple Google Ads campaign import function in Microsoft Advertising. Because DuckDuckGo is a Microsoft Advertising search partner, advertisers can simply import their Google Ads campaigns into Microsoft advertising and get DuckDuckGo bundled in with Bing, Yahoo and other networks in one fell swoop.
Interestingly, earlier this year, I noticed DuckDuckGo showing what appeared to be Amazon product ads on some queries. Those ads no longer seem to be running. Instead, the ads — both text and Shopping — are served only by Microsoft Advertising.
One quick note — For a few days last week, Google was not showing manual actions notices in Search Console. That’s fixed now, so you might want to just take a quick peek in your account.
Ginny Marvin
Editor-In-Chief