Good morning, Marketers, I hope your Halloween was spooky,

I actually put up my Christmas tree last week because I’m that kind of person. Don’t worry, I took my daughter to a pumpkin farm and tried on her Halloween costume the same day, but I think the overall notion is indicative of this year in general.

The inertia of 2021 means that it’s hard to believe it’s already November, but also that every week has almost felt interminable. We’re in Halloween, Thanksgiving, Hanukkah, Christmas, and New Year season all at once. It feels like a race to 2022. I think that same attitude has holiday shoppers starting their online and in-person buying earlier than ever.

You’ve likely been working nonstop to get those commerce strategies in place before today, but just a reminder that we can’t just sit back and relax quite yet. The key to an effective holiday retail season is “constant vigilance” (as Mad Eye Moody would say) and tweaking as you go.

Good luck as shopping season officially begins, and, to mix book references, may the odds be ever in your favor.

Carolyn Lyden,
Director of Search Content

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Webinar: How to Achieve Consistent SEO Gains

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Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

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Webinar: 3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Learn why marketing velocity will be the new agility in 2022 and what that means for your organization. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.

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