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Good morning, Marketers, did you know Google took away my Doodles?
Long time readers of Search Engine Land may remember that we used to cover many of the fun Google logos, aka Doodles, that Google would surprise us with on their homepage. It started off as a personal hobby, where I’d cover it on my search blog and then I noticed those Doodles would, on occasion, drive huge traffic to the site. So we tried it also on Search Engine Land and it worked there too.
The issue is, the traffic was not on topic for our audience – search marketers, it didn’t really add any value – so we paused covering the Doodles. But if you ever look, you will see that many large publishers, including publishers like Newsweek, CNET, TIME magazine and many more would cover these Doodles for the traffic.
I noticed that this past Sunday, Google added a “Behind this Doodle” box in the search results that pushes down all the news stories about the Doodle and gives a short description of the Doodle with more details from the Google Doodles site. I guess that traffic source, for some publishers, have been cut out, just like that. But if you think of it, they are Google Doodles.
Barry Schwartz,
Doodle enthusiast
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