Good morning, Marketers, are you ready for Build?

Several years ago, SEO expert Detlef Johnson came to us with a big idea: To create content and programming that bridges the gap between the SEO and the developer community. We loved it, so Detlef launched SEO for Developers as a content series on Search Engine Land. Thanks to its popularity, SEO for Developers evolved into a live hangout, and then to a workshop that we’ve offered along SMX this year. And, we’re so thrilled to announce that this December, Detlef will be programming a full, one-day event as the final realization of his brainchild.

SMX Build: SEO for Developers will be held virtually on December 14 and it’s for SEOs and developers who want to elevate their tactics around SEO-friendly coding and testing.

Topics will include developer testing, Edge SEO, framework optimization, required developer tools and, of course, Core Web Vitals.

In fact, we believe so much in Detlef’s programming that we are offering this event as free to attend. Click here to register.

Our SMX journey in 2021 has been incredible thanks to focused events like SMX Advanced, SMX Next, SMX Create, SMX Convert and SMX Report allowing us to go deeper than ever on specific topics and tactics.

SMX Build’s focus on coding offers a great opportunity to elevate your teams before the year ends.

We hope to see you there.

Henry Powderly,
VP, Content

PPC

Google rolls out product feed support to more video campaign types

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

CMOs, It’s time to rethink your brand experience for long-term growth

With remote teams and customers engaging in more ways, CMOs can no longer ignore the impact of unwanted variability in the brand experience that their company delivers. But many CMOs feel out of control over all the many places that audiences engage with their brand, making it difficult to maintain a consistent experience.

Read more

PPC

The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads

The updated policy aligns the Microsoft Audience Network with other advertising platforms.

PPC campaign launch checklist

Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets.

Get your copy now!

SEO

SiteGround Google’s crawling and indexing issues fixed

After numerous days where sites hosted on SiteGround were blocking Google from indexing, the issue has been resolved this morning.

SMX Build: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know.

Register for free

Shorts

• Future of SEO by Googlers. In a podcast, Google’s John Mueller, Gary Illyes and Martin Splitt spoke about the future of SEO, like will HTML still matter. Spoiler alert: HTML is not going away.
• Scroll-to-text for sitelinks. Google now supports the scroll-to-text and highlight not just for featured snippets but now also for some sitelinks, as noted by Brodie Clark.
• Medical test kits are now allowed on Shopping ads and free listings. Google has updated its Merchant Center policies to allow the listing of medical test kits in both paid and free Shopping results. The one requirement is that the kits must adhere to country-specific regulations.

From MarTech

• What marketers need to know about the TikTok ban
• Crafting exceptional customer experiences with AI and agile: A 5-step guide
• A marketer’s guide to Reddit
• HubSpot launches new genAI-powered Content Hub
• How to align processes to drive martech utilization