Good morning, Marketers, what is the obsession that many search marketers have with new search user interfaces and features.

If you follow me on Twitter (it’s @rustybrick) you’d notice I respond to a lot of questions from search marketers on the topic of “is it new?” Google is always testing — not just new ranking algorithms, but new user interfaces and features in the search results. And search marketers want to know if an interface or feature they are seeing is new, so many tend to ask me because I follow these changes closely.

Why do search marketers care if it is new? Because a new user interface or feature may be a new opportunity for search marketers to capitalize on. If they can get a video at the top of the search results or a news story to be more prominently featured in the Top stories carousel, search marketers want to know about it, and figure out how to be featured in that spot.

So, whether something is new does matter.

Barry Schwartz,
Product feature explorer

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The change comes two years after the last redesign.

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When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

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How to align your tech stack with your organization

Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

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Bing now lets you search local stores

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Webinar Tomorrow: Find your Google paid search path to success in 2022

Marketers spend billions of dollars in paid search deployed across tens of thousands of campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies. In this live webinar, learn how to drive performance from your campaigns in less time with more confidence. You’ll hear about the challenges that Adthena customers have faced and the steps they took to forge ahead.

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9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

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Online next week: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know. 100% live, 100% virtual, 100% free. Register now and join us online next Tuesday, December 14!

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Microsoft Advertising now supports Spanish language ads in the US

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

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From MarTech

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