Good morning, Marketers, those who fail to prepare prepare to fail.

Now that the holidays are in the rearview, I thought it might be prudent to mention some dates you might want to put on your calendar:

In addition, Google’s buildout of Google Analytics 4 features also means that we’re steadily marching towards the demise of Universal Analytics. And on the paid side, we’re certain to hear more about FLoC and the deprecation of third-party cookies as we make our way through 2022.

Those dates will be here before we know it, so set aside some time with your team to ensure everything is in place for when they come around.

George Nguyen,

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