Good morning, Marketers, the results are in.

Elon Musk’s acquisition of Twitter will impact digital marketing. The when, how and how much remain to be seen. 

Right now, 58% of marketers we polled aren’t concerned about the changes Elon Musk could bring to Twitter. Why? “Everything Musk touches turns to gold (PayPal, Tesla, SpaceX). I’m not worried. If he can get the rampant bots/spam under control, it will be a boon to users and marketers alike! Higher signal to noise ratio would help ad CTR and other metrics, I’d think,” said one respondent.

But 42% aren’t quite as optimistic about Musk owning Twitter. “We are concerned that in his crusade for ‘free speech,’ Musk will turn a blind eye to harassment, hate speech, disinformation, and other vile expressions. We would not recommend any brands that we represent to be associated with the Twitter brand,” the other side said.

You can read Elon Musk taking over Twitter, but most marketers not worried for the full results and additional comments from your peers.

Danny Goodwin,
Senior Editor

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