Good morning, Marketers, change is good, right?
It can be sad and exhilarating to see how our tech expectations change. What was once a revolutionary device, the iPod, entered retirement this week. It changed how consumers accessed their music, and eventually their videos. That’s until it ushered in the equally revolutionary iPhone, which eventually made it obsolete (my iPod Classic still sits on my bookshelf).
Compare that with Google’s search engine. As we watched Google’s I/O conference yesterday, it’s just striking to see how the engine has evolved from 10 blue links to being able to filter image results by skin tone, or dive into 3D street views, or use images for “near me” queries. The search experience of old just feels so … obsolete, doesn’t it?
Check out some of our converge below while I see if I can get this old iPod to keep a charge.
Henry Powderly,
VP, Content
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