Good morning, Marketers, change is good, right? 

It can be sad and exhilarating to see how our tech expectations change. What was once a revolutionary device, the iPod, entered retirement this week. It changed how consumers accessed their music, and eventually their videos. That’s until it ushered in the equally revolutionary iPhone, which eventually made it obsolete (my iPod Classic still sits on my bookshelf).

Compare that with Google’s search engine. As we watched Google’s I/O conference yesterday, it’s just striking to see how the engine has evolved from 10 blue links to being able to filter image results by skin tone, or dive into 3D street views, or use images for “near me” queries. The search experience of old just feels so … obsolete, doesn’t it?

Check out some of our converge below while I see if I can get this old iPod to keep a charge.

Henry Powderly,
VP, Content

The-Hoth

PPC

Google’s My Ad Center lets users control their ad experience, follow brands

A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.

Local

Google multisearch to gain near me support

Soon you will be able to search by image for matches of places, stores or restaurants near you.

How-to guide: Create a sustainable, high-performing SEO and content strategy

Organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor.

Read more

SEO

Google reveals new image ranking signal, inclusive schema

Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.

2022 Playbook: Transform With Google

Google’s unified platform allows organizations to quickly and easily transform their digital marketing capabilities. Out-of-the-box features unlock a marketer’s ability to design, activate, and measure campaigns seamlessly.

Learn more.

Content

An SEO guide to audience research and content analysis

Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.

Semrush_May2022_eNL_300x250

PPC

Google Responsive Search Ads: What you need to know

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs

RSAs. E-A-T. GA4. See the tactic-packed SMX Advanced agenda!

50+ experts-only sessions, keynotes, Overtimes (live Q&A!), and networking opportunities — 100% advanced, 100% actionable, 100% free..

See the agenda

From MarTech