Good morning, Marketers, who doesn’t like a win?

Marketing is often about winning. Winning the customer. Winning the featured snippet. Winning the top result. So how about the winning a Search Engine Land Award for all of that good work?

We are current accepting applications for the 2022 awards program and our early bird pricing only lasts until July 15.

Some of the most celebrated marketers in search have won Search Engine Land Awards. Get the recognition that you or your team deserves.

Henry Powderly,
VP, Content

PPC

Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)

Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.

SEO

SEOClarity acquires RankSense technology

The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.

SafeOpt by AddShoppers continues rapid growth and seeks new team members

AddShoppers is looking for industry-leading professionals to join its team across all departments to support the accelerated growth of the platform and business.

Read more

PPC

3 Google Merchant Center changes you may have missed

A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.

SEO

Common questions and answers about SEO certification from Google

Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.

Webinar: Benchmark Your Social Media Performance For a Competitive Edge

Benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition.

Learn more

SEO

Now hiring: Marketing Services Client Success Manager

We're seeking a motivated self-starter to join our growing marketing services team.

PPC

Apple Search campaigns shifting to cost-per-tap (CPT) pricing model

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model

PPC

Google: Automatic updates for condition starting June 26

Monitor your merchant feed to ensure your products have been updated correctly once the changes are launched

SEO

Google help document adds author markup best practices

Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.

Advanced. Actionable. Virtual. Free.

Explore the latest, most sophisticated search marketing topics, tactics, and trends with a host of experts — online, June 14-15, at SMX Advanced!

See the agenda

SEO

Google adds learning video rich results

These rich results show in English in all regions for academic learning content on desktop and mobile.

From MarTech

• How True Classic uses post-purchase experiences to increase revenue
• What is predictive analytics?
• Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
• 3 considerations before leaving your martech vendor
• Legal risks loom for Firefly users after Adobe’s AI image tool training exposed