Good morning, Marketers, last week was busy! 

Google is aiming their sights at hoteliers. The release of these three new features should make it easier to list, change and update rates right through their Google Business Profiles, rather than through complicated feeds and spreadsheets.

Google will also support travel industry protocols and remove the requirement for a Hotel Center account. Though no launch date has been set, this news comes just in time for what is shaping up to be the busiest travel season since the pandemic. 

And let me just take a minute to introduce myself. I’m Nicole and I recently joined the Search Engine Land team. I’m looking forward to keeping you informed on the latest and greatest news in PPC and Paid Social. Feel free to say hi or share any tips and suggestions.

Nicole Farley
Editor

Google introduces three new travel products for hotels

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.

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Google Ads shares three automation best practices

Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.

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The top five digital marketing courses in the U.S.

It’s essential for today’s marketing professionals to possess a complete digital marketing skillset and keep them current and growing.

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When and how to analyze UX metrics to improve SEO

Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website.

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Google updates its title algorithm for multi-language or transliterated/scripted titles

Make sure your titles match the language and/or script of your page or Google may change it for you.

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Webinar Tomorrow: Content Comes First--Transform Your Operations With DAM

When it comes to promoting and selling products, content is the beginning of everything. Join our experts to learn more.

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Google Chrome’s Topics API test going public July 1

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.

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Yandex CEO and founder resigns following sanctions

Arkady Volozh's departure is the latest in a tumultuous period for Russia's search engine since Russia invaded Ukraine.

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New Twitter ‘Search Subscribe’ feature coming soon?

You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want.

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SEO market overview

SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors.

Learn more.

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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[Next week] Actionable, advanced search marketing training

Join us online, June 14-15, to explore the latest, most sophisticated search marketing topics, tactics, and trends — only at SMX Advanced.

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From MarTech

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