Good morning, Marketers, have you tried out the newest search engine yet?

It’s called Yep and was built by the team at Ahrefs, the popular SEO toolset. Its focus is the two Ps: privacy and profit-sharing.

But should you start diverting your resources from Google? No, not just yet. 

Are the results any good? After searching for [apple wwdc], I’d have to say “nope.” 

But, to be fair, I’ve just started exploring Yep. Maybe it will grow on me for queries that don’t deserve freshness. Maybe, in time, Yep will give me more of a reason to break my Google habit. For now? It’s an interesting Google alternative to watch. 

Danny Goodwin,
Senior Editor

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