Good morning, Marketers, don’t you just hate waiting for Google to announce when a core update is complete?

Google launched the May 2022 core update 15 days ago. Google said that these updates generally roll out over a one to two week period. But now we are just over two weeks and the update still isn’t fully rolled out. We knew this was a big update early on – and we’re still seeing tremors in the Google search results, even as recent as yesterday.

The waiting can make some anxious but there is no reason not to continue to make improvements to your site, even during this waiting period.

Barry Schwartz,
Weather reporter

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