Good morning, Marketers, and Day 1 of SMX Advanced kicks off today

I’m super excited for so many reasons. For starters, our opening keynote, featuring Jaimie Clark, on developing authoritative content that Google ranks and searchers need. What follows will be a day packed full of SEO and PPC sessions, featuring some excellent speakers

On the SEO track, there are sessions on leveraging semantic search to improve E-A-T, getting the most out of the Google Search Console API, quantifying the value of SEO, and much more. 

On the PPC track, you’ll see sessions on leveraging automated bidding, combining automation options, adopting Google Analytics 4, plus more.

SMX Advanced is 100% free this year for the first time. Join us – and thousands of your fellow search marketers – today and tomorrow. Register here

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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Google

Google offers to show ad rivals on YouTube

Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads

Google Ads

Google releases several Ads Manager updates

The updates cover new features and updates around reporting, network settings, and inventory.

Top 7 SEO tips for WordPress sites

Making small changes to your WordPress site can significantly increase your SEO.

Read more

SEO

Google to sunset old Search Console message panel

Google will officially remove the legacy message panel on August 1, 2022.

SERP feature trends every SEO must know

In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how.

Read More

PPC

6 Amazon marketing strategies to implement in 2024

Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.

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SEO

Entities and E-A-T: The role of entities in authority and trust

Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.

Reduce the time and errors involved in managing organic search campaigns

With thousands of pages, sites, images, and keywords to manage and optimize, SEO has become increasingly complicated, Using an enterprise SEO platform can help.

Read more.

Analytics & conversion

Why you should give Google Analytics 4 a chance

There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.

[Today] Actionable, advanced search marketing training

Join us online, today and Wednesday — June 14-15 — at SMX Advanced to explore expert-level search marketing topics, tactics, and trends. (On-demand access is included with your free pass!)

Register for free

 

From MarTech