Good morning, Marketers, thousands of people attended SMX Advanced yesterday and it was an amazing experience. Day 2 today will feature more amazing, deep and useful sessions on SEO and PPC. 

If you want to chat with me this morning, I’ll be in the coffee talk with Lily Ray and Vanessa Fox at 10:30 a.m. ET. Then we have our lead keynote talk with Brad Geddes on balancing creativity and automation in PPC.  

You are not going to want to miss our Google algorithms update session with Glenn Gabe. We also have talks on content driven AI, Core Web Vitals and the evolving SERP landscape, plus so much more.  

SMX Advanced is 100% free this year for the first time. Join us – and thousands of your fellow search marketers – today. Register here

Barry Schwartz,
SMX Advanced Moderator

New shopping links for Google AdSense

Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.

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Why 100% indexing isn’t possible, and why that’s OK

While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.

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Should your business ever take a break from doing SEO?

SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.

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5 tips to develop authoritative content for Google and searchers

Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.

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Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic.

Learn more

SEO reporting to impress: How to successfully report your SEO process, efforts and result

SEO reporting is critical for SEO success, and you should prioritize it accordingly.

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We’ve crawled the web for 32 years: What’s changed?

A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.

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Every time you type a question into Google, the results page can look completely different

There are more than 40 different interactive elements or SERP features that can appear. Similarweb analyzed the most popular and the best strategies.

Read more.

Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.

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[Today] Actionable, advanced search marketing training

Join us online today — Wednesday June 15 — at SMX Advanced to explore expert-level search marketing topics, tactics, and trends. (On-demand access is included with your free pass!)

Register for free

 

From MarTech

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