Good morning, Marketers, Google is testing again.

Usually, Google only shows a single site or source for a featured snippet. But could Google’s position zero have two or even four sources? It’s possible. You can read about the new featured snippet format being tested here.

Google was testing two other formats of featured snippets in April – ‘From the web’ and ‘Other sites say’ – with multiple answers, as we reported here.

Featured snippets continue to be an area of interest. If any of these tests become permanent, it could impact your click-through rates, traffic and conversions. For now? Keep watching the SERPs.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

Google testing new featured snippet layouts

If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.

Read More

Microsoft to implement advertiser identity verification

The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.

Read More

Webinar: Build a unified keyword strategy across search engines

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

Read more

Using digital PR to earn links and rank for your target keywords

Here are the steps you'll need to take to create a winning digital outreach campaign and build links.

Read More

4 things to learn about paid search from The North Face

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.

Read More

Google Search Console compare feature in performance reports

This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.

Read More

Every time you type a question into Google, the results page can look completely different

There are more than 40 different interactive elements or SERP features that can appear. Similarweb analyzed the most popular and the best strategies.

Read more.

11 enterprise SEO challenges and solutions

Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.

Read More

Actionable, advanced search marketing training

Now available: Unlock exclusive, free access to 70+ sessions, keynotes, and Overtime Q&As loaded with expert-level search marketing tactics — only at SMX Advanced.

Start training now

From MarTech

Know someone who would like this newsletter as much as you?

Copy this link to share the Search Engine Land newsletter via email, social, or text: https://bit.ly/SELdailynewsletter