Good morning, Marketers, I hope you enjoyed SMX Advanced last week. 

If you attended, thank you! But more importantly, how did we do? Did SMX Advanced exceed your expectations? Were you disappointed or underwhelmed at any point?

And if you didn’t attend, why not? What would you like to see in a future show that would get you to register?

As Managing Editor of Search Engine Land & SMX, I want to hear your thoughts and ideas. Your experiences, good or bad. Tell us how we can make SMX Next in November better and more valuable to you and the entire industry. My inbox is open. [email protected]. (I can’t guarantee a response to every email, but I’ll definitely read them all.)

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

5 tips to develop authoritative content for Google and searchers

Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.

PPC

How to find the balance between creativity and automation in PPC

Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.

Webinar Tomorrow: Build an Integrated Search Strategy Across Google, Amazon and YouTube

In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences.

Read more

SEO

How to improve E-A-T with semantic search

Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.

PPC

How to use Audience manager for better insights and optimization

Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.

SEO

Why entity search is your competitive advantage

Here's how to leverage entity search and deploy a winning strategy across the organization.

SEO market overview

SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors.

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PPC

How privacy changes affect B2B paid search marketing

B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.

Actionable, advanced search marketing training

Now available: Unlock exclusive, free access to 70+ sessions, keynotes, and Overtime Q&As loaded with expert-level search marketing tactics — only at SMX Advanced.

Start training now

From MarTech

• The state of data in 2024: How the ad industry is adapting to privacy regulations
• The latest jobs in martech
• Adobe puts two AI tools into general release
• As lead gen grows on social media, marketers discuss what’s working
• Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer