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Good morning, Marketers, e-commerce SEO has always been complex.
In the old days, it was about making sure your SEO unfriendly e-commerce content management system was able to be crawled and indexed properly. Do you remember the days where these platforms generated a new URL, session ID, for each click and the product URLs did not have permanent or consistent URLs for search engines to crawl or index?
Today, we have to worry about pagination, canonicals, faceted navigation, unique product content, product variants, schema, rich results and so much more.
The good news? There are plenty of SEO-friendly platforms now. But you still need a skilled SEO professional to manage all the configurations required to make sure you tweak the most out of your e-commerce site.
Barry Schwartz,
E-commerce shopper
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