Good morning, Marketers, Microsoft is giving back. Cash back, that is.

But it’s not coming from their own pockets. Microsoft has announced a Cash back program in an effort to increase product ad clicks and conversions. 

The program rewards shoppers with cash back for making a purchase up to 24 hours after clicking an ad. To pay for the program, retailers with product ads showing a Cash back promotion will encounter higher CPCs. Those higher CPCs fund the rewards. 

Will the higher CPCs be worth it for advertisers? Only dime will tell. (I’ll see myself out.) 

Nicole Farley
Penny Pincher

Microsoft launches Cash back promotions for product ads

The new program aims to increase clicks and conversions for online retailers - but at what cost?

Read More

HUD settlement changes the way Meta delivers housing ads

Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.

Read More

How paid marketers are fighting back against the Fake Web

Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.

Read more

Revamped Google News design goes live with top stories, local news and personalized articles

Google also has re-launched Google News in Spain.

Read More

Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic.

Read More

Google adds LGBTQ+ owned attribute to business profiles

These labels can help some businesses with visibility and potentially increase conversions.

Read More

Meta unveils new policy to fight fake reviews

Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.

Read More

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

Learn more.

Twitter testing Notes, a long-form content feature

Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.

Read More

Finding weird stuff (FWS) is part of SEO

While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.

Read More

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more.

Choose your Master Class

From MarTech

Know someone who would like this newsletter as much as you?

Copy this link to share the Search Engine Land newsletter via email, social, or text: https://bit.ly/SELdailynewsletter