Good morning, Marketers, Microsoft is giving back. Cash back, that is.
But it’s not coming from their own pockets. Microsoft has announced a Cash back program in an effort to increase product ad clicks and conversions.
The program rewards shoppers with cash back for making a purchase up to 24 hours after clicking an ad. To pay for the program, retailers with product ads showing a Cash back promotion will encounter higher CPCs. Those higher CPCs fund the rewards.
Will the higher CPCs be worth it for advertisers? Only dime will tell. (I’ll see myself out.)
Nicole Farley
Penny Pincher
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