Good morning, Marketers, do you set aside any scheduled time to find weird stuff?

What do you do when you come across a situation you can’t solve by following your typical checklist or process? According to Search Engine Land contributor Mark Jackson, it’s all about finding weird stuff (FWS). You need to pull some threads and follow the trail.

How? Some ways to FWS in SEO include:

  • Using the site: query 
  • Reviewing the history of a website
  • Google searching the brand

Check out Jackson’s article for more places to find weird stuff. It may be your key to unlock SEO success.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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