Good morning, Marketers, do you set aside any scheduled time to find weird stuff?

What do you do when you come across a situation you can’t solve by following your typical checklist or process? According to Search Engine Land contributor Mark Jackson, it’s all about finding weird stuff (FWS). You need to pull some threads and follow the trail.

How? Some ways to FWS in SEO include:

• Using the site: query 
• Reviewing the history of a website
• Google searching the brand

Check out Jackson’s article for more places to find weird stuff. It may be your key to unlock SEO success.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

Analytics & conversion

Google Analytics 4: A guide to the Traffic Acquisition Report

Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.

Analytics & conversion

Top 4 data challenges among agency clients

Be mindful of these potential pitfalls in a marketing landscape where data reigns king.

Create campaign impact by reaching the Workday Consumer

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

Read more

SEO

Googlebot will crawl and index the first 15MB of content per page

Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.

Webinar: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic.

Read More

TikTok

TikTok commits to updating ad policies to better align with EU rules

The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.

X (Twitter)

Twitter launches Campaign Planner

Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.

How to measure influencer performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. But measurement is still a head-scratcher. This guide from Fohr will provide you with tips on defining and showcasing success.

Learn more.

X (Twitter)

Twitter launching Branded Likes

The custom emojis were previously only available to large brands paying a premium.

Google

NBCUniversal, Google competing to help Netflix deliver ad-based option

Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more.

Choose your Master Class

From MarTech

• Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
• Adtech’s approaches to greener marketing
• AI-powered martech releases and news: April 18
• Decoding generative AI: Top LLMs and the app ecosystems they support
• What is marketing work management?