Good morning, Marketers, did you spend all weekend stressing about your Core Web Vitals scores?

We didn’t think so. But how time flies! It’s hard to believe Google’s page experience update started rolling out a year ago this month. So enterprise SEO platform BrightEdge did some research into Core Web Vitals scores for top ranked sites on 500 keywords in four markets: B2B technology, education, finance and retail.

The research revealed that the Core Web Vitals scores have significantly improved by as much as 58%. We can’t say for sure that Core Web Vitals are the sole reason for the top rankings, but it’s safe to say that smart SEO will always positively influence rankings and visibility.

Nicole Farley,

Core Web Vitals scores improving for top-ranked sites

New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.

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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

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Webinar Tomorrow: Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Over half of all internet traffic is generated by bots. Learn how to verify advertising engagements and proactively block invalid traffic.

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Why SEO must start with strategy, planning

Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.

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Virtual environment optimization (VEO) is coming. Ready for it?

Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here.

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How to find the balance between creativity and automation in PPC

Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.

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How to improve E-A-T with semantic search

Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.

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Report: The State of Organic Marketing in 2022

A survey of top marketers to understand best practices, pain points, future plans for success, and SEO priorities for 2022 and beyond.

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From MarTech

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