Good morning, Marketers, Monday night I went to the Google NYC office for an SEO meetup.

This was my first time doing an in-person SEO meetup and visiting Google’s office in more than two years. It was a small event, attended by about 50 SEOs, mostly from the New York area. 

Google’s Daniel Waisberg hosted the event and Danny Sullivan spoke about why Google does algorithm updates. Glenn Gabe discussed some of the new Google search user interface experiments and why they are important to stay on top of. Finally, I was honored to interview SEOs Lily Ray and Romain Damery about hiring, talent, and some SEO topics. There was plenty of networking time and one-on-one time with some Googlers.

I know some of you missed it, so I put together a fun video of the experience, but I was not allowed to record the talks. Just keep in mind that I’m not trained in video editing.

Barry Schwartz,
SEO video producer

Conductor-2022-Q2-SEJ-ContentKing-Paid_Image

PPC

Leveraging automated bidding strategies for maximum PPC performance

Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.

TikTok

TikTok introduces Attribution Manager with flexible windows

Advertisers will have the ability to choose longer windows that are more in line with their conversion goals.

Create campaign impact by reaching the Workday Consumer

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

Read more

PPC

How to build a framework for PPC measurement in 2023

Here'a a review of the measurement tools that are available right now that should serve as the building blocks.

SEO market overview

SEO remains the stalwart mainstay of digital marketing, driving as much as 53% of a website’s traffic. This report reviews the market for SEO platforms, plus the latest trends, challenges, and leading vendors.

Learn More

SEO

Yoast SEO Premium now offers IndexNow

Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.

WordAgents-92OFF-600-×-250-px-300-×-250-px

Facebook

Facebook testing new sidebar, channels for groups

The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.

A CDP is not a CRM, DMP or marketing automation platform

Download this MarTech guide to customer data platforms to find out exactly what a CDP is and whether or not you need one.

Learn more.

SEO

Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more.

Choose your Master Class

From MarTech