Good morning, Marketers, if your business uses TikTok ads, you might need to start planning for the worst. And not just for bad dancing.  

TikTok has become a popular target for the U.S. government. The latest? Leaked audio from 80+ internal meetings reveal that the social media giant has accessed U.S. user data, which poses a national security risk, according to the FCC. 

Given TikTok’s history of loose regulations, exposing kids to sensitive content and former President Trump’s attempted ban in 2020, U.S. businesses, marketers and advertisers should remain cautious and strategize for possible changes in the coming months. 

Nicole Farley,
Editor

Paid social

FCC tells Google, Apple to remove TikTok

The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.

Local

Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more

The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.

Processes, visibility and optimization: The keys to digital marketing transformation

Get better visibility and workflow for your search engine initiatives, and learn how companies like Hootsuite optimized their workflows to reduce complexity.

Read more

PPC

Warby Parker dodges 1-800 Contacts lawsuit over search results, website

Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.

Webinar: Grow Revenue Streams Through Web Accessibility & Compliance

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

RSVP Today!

PPC

What are Identical Keywords and why they matter for Google Ads

Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?

SEO

How to empower your SEO and digital marketing strategy with data

Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.

PPC

5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.

Reduce the time and errors involved in managing organic search campaigns

With thousands of pages, sites, images, and keywords to manage and optimize, SEO has become increasingly complicated, Using an enterprise SEO platform can help.

Read more.

SEO

SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities

SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more.

Choose your Master Class

From MarTech

• The state of GA4, one year after the big migration
• It’s time to turbocharge our path to email innovation
• GrowthLoop and TransUnion partner to improve audience reach
• Achieving a low Gmail spam rate: 3 essential steps
• The top 10 benefits of customer data platforms