Good morning, Marketers, if your business uses TikTok ads, you might need to start planning for the worst. And not just for bad dancing.  

TikTok has become a popular target for the U.S. government. The latest? Leaked audio from 80+ internal meetings reveal that the social media giant has accessed U.S. user data, which poses a national security risk, according to the FCC. 

Given TikTok’s history of loose regulations, exposing kids to sensitive content and former President Trump’s attempted ban in 2020, U.S. businesses, marketers and advertisers should remain cautious and strategize for possible changes in the coming months. 

Nicole Farley,
Editor

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From MarTech

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