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Good morning, Marketers, Google ad extensions are having a moment.
Assets, formerly known as extensions, formerly known as a hassle to create, can now be set up during the campaign build process. And while the assets themselves remain the same, other changes include:
- Recommended assets based on your campaign type and goal.
- A combinations report to review and compare assets alongside headlines and descriptions.
- A new “ads & assets” menu to review performance across the campaign, ad group, and ad level.
I assume everyone has a favorite asset. Personally, I’m a fan of sitelinks.
Nicole Farley,
Editor
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