|
Good morning, Marketers, raise your hand if you’re procrastinating on implementing GA4.
For the remaining 1% that have taken the leap, you may have noticed a lot less, more minimal dashboard, displaying only 18 reports instead of the usual 90+ we’d grown used to in UA. But those 18 reports can hide some pretty detailed information if you know where to look.
Search Engine Land contributor Krista Seiden shows us how to find two of the most useful reports in Analytics, the demographics and tech reports.
Speaking of demographics, join us for over 60 tactic-rich sessions led by CEOs, CMOs, and other expert marketers on identifying and connecting with customers based on their current relationship with your brand, personalizing customer journeys, and more. It all starts today, but you can still register for free.
Nicole Farley,
Editor
|
