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Good morning, Marketers, don’t you hate when your PPC campaign performance is affected by things not in your control?
For example, when IT becomes responsible for integrating data with ad platforms and setting up analytics. No offense to the IT folks out there, but are they marketing? Do they know how the data is is flowing and what information is being passed back? As Search Engine Land contributor Amanda Evans points out, it’s likely best when the marketing team owns this process.
Want to know what else can hurt PPC performance? Join us Nov. 16 for our SMX Next keynote featuring Google Ads Product Liaison Ginny Marvin. Register here for free.
Nicole Farley,
Editor
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