Good morning, Marketers, are you prepared to go cookieless in 2023?

How about how to make automation work for lead gen? Do you know how to scale your enterprise SEO with schemas and FAQs? What about building a winning SEO tool stack, or using Excel to level up your analytical skills?

Then grab your free SMX Next pass and join us for a two-day, tactic-rich training experience with sessions from the very best PPC and SEO experts, including a session on maximizing your search marketing budget with first-party conversation data. It all kicks off tomorrow at 11 a.m. EST. See you there!

Nicole Farley,
Editor

PPC

The search marketer’s new imperative: Capturing first-party data

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.

PPC

Google Ads Reach Planner now forecasts Video Action campaigns

A full-funnel YouTube strategy could help increase conversions by about 10%.

SEO

The SEO career path: What it may look like and how to level up

Find out what a typical SEO career path may look like, along with common job levels, salary ranges and the best ways to advance your career.

Unify customer data across multiple brands and systems

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data.

Read more

PPC

TikTok has launched an in-app ecommerce feature

The app is trying to compete with Amazon with a new feature now available in the US.

Webinar: Use AI and USG to deliver more engaging, personalized experiences

Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content to drive more conversions and revenue.

RSVP Today!

SEO

What is content marketing? Defining marketing’s present and future

Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.

Compare 16 top SEO platforms

This MarTech guide examines the market for SEO platforms and the considerations involved in implementation. Compare of top vendors, and learn about the latest trends, opportunities, and challenges.

Learn more

SEO

10 spooky SEO tactics to axe in 2023

Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results.

[THIS WEEK] Free online search marketing training

Join us tomorrow at 11:00am ET for SMX Next — an expert-led training program designed to equip you with the actionable SEO and PPC tactics you need to succeed. It all kicks off with an exclusive Google keynote conversation… don’t miss out!

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